THE POWER OF DIGITAL MARKETING

THE POWER OF DIGITAL MARKETING December 9, 2022 Expert Advice, Google Ads, Social Media We recently sat down with a student to answer some questions for her thesis study, themed around ‘The Impact of Covid-19 on Small Businesses’. It was a cathartic experience for Micayla and I, and a good opportunity to reflect on the […]

WHY YOU SHOULD HIRE A DIGITAL MARKETING AGENCY

WHY YOU SHOULD HIRE A DIGITAL MARKETING AGENCY July 24, 2022 Expert Advice, Google Ads, Social Media Tired of the hustle and bustle of promoting your business yourself? Hiring an expert digital marketing agency brings an experienced team to manage all your online marketing needs so that you can focus all your efforts on running […]

TOP 5 RISING SOCIAL MEDIA TRENDS

TOP 5 RISING SOCIAL MEDIA TRENDS TO TAKE INTO 2023 June 20, 2022 Social Media The only constant in social media is that it’s not constant… New platforms rise up every day, trends change, privacy rules become stricter and social media users continue to grow thanks to the pandemic!  As a digital marketing agency, it’s […]

SOCIAL MEDIA ACROSS GENERATIONS (PT1)

SOCIAL MEDIA ACROSS GENERATIONS (PT1) August 3, 2022 Expert Advice, Social Media Gen Z, Millennials, Gen X, and Baby Boomers… Different generations react to different things, on different platforms, at different times, making communicating with multiple audiences a challenge. Understanding what makes generations tick and how they differ from each other helps us marketers engage […]

THE MAGIC OF EVERGREEN CONTENT

THE MAGIC OF EVERGREEN CONTENT April 14, 2022 Copywriting, Design, Social Media Have you ever heard the term ‘Evergreen Content’ and wondered what exactly is ‘Evergreen Content’? Stick around, we might have some answers for you that will help enlighten you on Evergreen Content and hopefully stir you in the right direction when creating content […]