TOP 5 RISING SOCIAL MEDIA TRENDS
September 20, 2022
The only constant in social media is that it’s not constant… New platforms rise up every day, trends change, privacy rules become stricter and social media users continue to grow thanks to the pandemic!
As a digital marketing agency, it’s a must to keep a close eye on what’s happening in the digital realm, here are our top 5 rising social media trends to take forward into 2023…
Influencers on the rise
Influencer marketing is becoming a big trend in 2022 and beyond! With key trends focusing on micro and nano influencers. Studies show that the population trusts an influencer more than a brand as they “know them personally” as opposed to a corporate brand. So, ensuring your brand is featured by an influencer can be extremely valuable!
TikTok continues to grow
A few years ago, no one would’ve predicted the rise of TikTok, which has been noted as the most downloaded app in 2020 and said to leave Facebook and Instagram high and dry! With 1 billion monthly active users on top of the app creating an ad platform making it easy for brands to create a presence.
IF YOUR BUSINESS HAS SOMETHING TO SELL, A SOCIAL COMMERCE STRATEGY IS A MUST
If your business has something to sell, taking a closer look at selling your product or service directly from your social platform is advised! All the major social platforms have invested in social commerce and the trend is only predicted to grow. Think about adding a Facebook Shop or Instagram Store to your marketing rollout!
Videos, videos, videos!
With the rise of TikTok, Instagram Reels and YouTube Shorts, it comes as no surprise the short-form video is a trend in 2022. Capturing your audience’s attention and getting your message across effectively is easily done with videos!
Mental Health Culture
Mental health plays a huge role in our overall health and wellbeing. Yet, there is still a stigma behind it… in 2022 conversations about our mental health are becoming the norm. Which is why brands need to be ‘sensitive’ to the topic. The hashtag #mentalhealth has over 36,000,000 posts on Instagram and 35.3 billon views on TikTok.
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