THE MAGIC OF EVERGREEN CONTENT
July 14, 2022
Copywriting, Design, Social Media
Have you ever heard the term ‘Evergreen Content’ and wondered what exactly is ‘Evergreen Content’? Stick around, we might have some answers for you that will help enlighten you on Evergreen Content and hopefully stir you in the right direction when creating content
What is Evergreen Content?
Evergreen content is content that is relevant in our ever-changing worldwide web, it’s usually valuable and timeless information that is optimised best with keywords that make it searchable for a longer period of time. Simple put, it’s information that is based on highly researched, authentic or otherwise reliable sources or material that aims to educate or enlighten people.
Why create Evergreen Content?
You need Evergreen Content in order to make sure your marketing strategy will stay effective for many years to come! Evergreen Content is able to build your brand and increase traffic on your pages or site. It has the ability to expand your audience, attract all types of user engagements like comments and page views allowing your brand to be refreshing yet relatable.
people love a good, informative and funny read; don’t use overly technical language… you want your audience to actually read your content!
Ways to create Evergreen Content
Decide on your chosen format – Knowing the type of format will determine what type of research you will be looking for, meaning you need to know if you looking for a list, visual imagery or written words. This will narrow your search and point you in the right direction to create the best content.
Research – Do extensive research on your chosen topic including the relevant and revoting information that will make your content both interesting, reliable and shareable. This is important because you don’t want to put the wrong information out there!
SEO and Keywords – don’t forget to add those keywords! Using specific keywords will make your content be searchable today, tomorrow and ten years from now because timeless content generates leads.
Let’s recap what you have learnt about Evergreen Content:
- Evergreen Content is reliable information that stays relevant in our ever changing world.
- It increases traffic on your social media pages or site and keeps your brand relevant.
- Do your research and don’t forget the relevant keywords!
And just a gentle reminder, people love a good, informative and funny read; don’t use overly technical language… you want your audience to actually read your content!
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