SOCIAL MEDIA IN 2023 – WHERE DO YOU STAND?
January 16, 2023
Expert Advice, Social Media
SOCIAL MEDIA IN 2023 – SHAPE UP OR SHIP OUT
Social media platforms continuously work to improve and enhance their users’ experiences, which means brands need to be able to adapt. 2023 is no different, knowing the trends that are expected to rise in the year ahead is critical for your brand and contents success.
Here are three trends the Express team has their eye on this year…
Hello to the boom of BeReal, it is clear that social media users want more #nofilter moments on their feeds… Studies show that 88% of consumers identify with authenticity and relatability as key decision drivers when it comes to brand interaction, so we think it’s time to ‘Be Real’! The era of user-generated content is here…real feedback from consumers/ influencers is more likely to resonate with other like-minded consumers.
Reels, TikToks, YouTube Shorts, are just a few examples of platforms where short-form videos are thriving! According to reports, these short-form videos were amongst the most liked and viewed posts of 2022, so if you are looking to appeal to Gen Z this is a train you need to jump on!
Just like user-generated content, influencer marketing has had tremendous growth in 2022… Brands are starting to realize the unbeatable voice of influencers and are including them more and more into their social strategies. Influencer marketing helps brands generate leads and expand their reach to a wider audience. People trust other people, which is why mico and macro-influencers are a must for 2023…
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