Express Marketing

TRENDS SHAPING SOCIAL MEDIA IN 2024

Duplicated: SOCIAL MEDIA ACROSS GENERATIONS (PT2) – [#1803] February 5, 2024 Expert Advice, Influencer Marketing, Social Media If there’s one constant in the world of social media, it’s change. Looking ahead, the digital landscape is shifting towards originality and transparency. We’ve done a deep dive into our digital treasure chest and we’ve found the top […]

SOCIAL MEDIA ACROSS GENERATIONS (PT2)

SOCIAL MEDIA ACROSS GENERATIONS (PT2) August 22, 2023 Expert Advice, Influencer Marketing, Social Media WINDOW INTO GEN X AND BABY BOOMERS While Millennials and Gen Z often dominate discussions around social media, we can’t overlook the potential Gen X and Baby Boomers could have. Let’s dive into the world of these two generations and explore […]

THE NANO-INFLUENCER REVOLUTION

THE NANO-INFLUENCER REVOLUTION June 29, 2023 Expert Advice, Influencer Marketing, Social Media We’ve all heard the term “bigger is better”, but when it comes to influencers this isn’t always true… Nano-influencers are changing the marketing game and can have a major impact on social media campaigns (when you know how to use them). The Express […]

What’s all the hype with PRIME?

What’s all the hype with PRIME? May 19, 2023 Expert Advice, Influencer Marketing, Social Media If you’ve stumbled through some of South Africa’s major retailers recently, or scrolled through literally any form of social media, you would have seen PRIME Hydration – the talk of the town since it was released in SA at the […]

BEATING CREATIVE BLOCK

Duplicated: SOCIAL MEDIA IN 2023 – WHERE DO YOU STAND? – [#1688] February 22, 2023 Expert Advice, Social Media We’ve had our cup of coffee, our get-sh*t-done Express HQ playlist is rolling, and our blank excel content doc is ready for us to spew creative, witty, and brilliant ideas all over it. But, the creative […]

SOCIAL MEDIA IN 2023 – WHERE DO YOU STAND?

Duplicated: LEVERAGING E-COMMERCE FOR YOUR BUSINESS – [#1535] January 16, 2023 E-Commerce, Expert Advice, Website Builds SOCIAL MEDIA IN 2023 – SHAPE UP OR SHIP OUT   Social media platforms continuously work to improve and enhance their users’ experiences, which means brands need to be able to adapt. 2023 is no different, knowing the trends […]

THE POWER OF DIGITAL MARKETING

THE POWER OF DIGITAL MARKETING December 9, 2022 Expert Advice, Google Ads, Social Media We recently sat down with a student to answer some questions for her thesis study, themed around ‘The Impact of Covid-19 on Small Businesses’. It was a cathartic experience for Micayla and I, and a good opportunity to reflect on the […]

WHY YOU SHOULD HIRE A DIGITAL MARKETING AGENCY

WHY YOU SHOULD HIRE A DIGITAL MARKETING AGENCY July 24, 2022 Expert Advice, Google Ads, Social Media Tired of the hustle and bustle of promoting your business yourself? Hiring an expert digital marketing agency brings an experienced team to manage all your online marketing needs so that you can focus all your efforts on running […]

TOP 5 RISING SOCIAL MEDIA TRENDS

TOP 5 RISING SOCIAL MEDIA TRENDS TO TAKE INTO 2023 June 20, 2022 Social Media The only constant in social media is that it’s not constant… New platforms rise up every day, trends change, privacy rules become stricter and social media users continue to grow thanks to the pandemic!  As a digital marketing agency, it’s […]

SOCIAL MEDIA ACROSS GENERATIONS (PT1)

SOCIAL MEDIA ACROSS GENERATIONS (PT1) May 3, 2022 Expert Advice, Social Media Gen Z, Millennials, Gen X, and Baby Boomers… Different generations react to different things, on different platforms, at different times, making communicating with multiple audiences a challenge. Understanding what makes generations tick and how they differ from each other helps us marketers engage […]