Express Marketing


Expert Advice, Social Media

Gen Z, Millennials, Gen X, and Baby Boomers… Different generations react to different things, on different platforms, at different times, making communicating with multiple audiences a challenge. Understanding what makes generations tick and how they differ from each other helps us marketers engage and create impact for brands.

Let’s shed a light on two generations, Gen Z and Millennials!

Generation Z – the savvy-socials

Being the generation with digital and social media from birth, they are entirely comfortable consuming and engaging with brands almost entirely on social media. More than 78% of Gen Z say that socials are the only way they interact with brands.

On average, Gen Z spends around 4.5 hours daily on social media (that’s a lot of time!) To engage effectively with them Instagram and TikTok are the way to go!

Pro tip: Master the art of video platforms – TikTok, Instagram Stories and Reels!


About 72% of Millennials state that social media is an “essential” aspect of their lives. Millennials care about lifestyle brands and those associated with their passions and interests. Like Gen Z, a significant portion (75%) of Millennials find that social media allows them to engage with brands.

This generation tends to favor platforms like Facebook and YouTube as well as the generation to purchase directly online!

Pro tip: Millennials can spot a fake a mile away, and they’re not fans of traditional advertisements. Instead, if you want to promote your brand to this group, you’ll want to use many supporter and donor stories (i.e., social validation like influencers).

Keep an eye out for Part 2, coming soon!


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