As business owners, a brand’s online presence is often the first touch point for potential customers, so it is crucial to ensure that you are showcasing the very best that the business has to offer, through a modern and mobile-friendly website.

 

Not only do websites need to be optimised for mobile, but they also need to be optimised for search engines like Google.

 

Essentially, this is the act of ensuring that the information we see on the front end of a website is correctly labeled on the back end of the site too. With the ever-increasing competition for market share, following SEO best practices will boost the visibility of your business in Google search results, which will ultimately increase the amount of free, organic traffic you can generate on your website.