BEATING CREATIVE BLOCK
February 22, 2023
Copywriting, Expert Advice, Social Media
We’ve had our cup of coffee, our get-sh*t-done Express HQ playlist is rolling, and our blank excel content doc is ready for us to spew creative, witty, and brilliant ideas all over it.
But, the creative block hits.
The worst feeling for a creative team is running out of creative steam! Especially when you need to deliver a full month of social content yesterday.
Writer’s block is not normalized in the social media profession… but let us tell you, IT’S REAL!
So, from one social team to another, here are our tips on how we like to move through our creative blocks.
BE ON SOCIAL
Yes, we know this is an obvious one! But socials are still one of the best places for creatives to draw inspiration from and stay on top of trends.
Your ‘SAVE’ button is your best friend – spending a good chunk of time scrolling the gram (or your platform of choice) is a must!
BRAINSTORM WITH YOUR OFFICE BESTIES
Grab your almond milk venti iced matcha latte, your work bestie, and smash out a quick brainstorm. This is where the magic happens – casual, every idea welcome, no pressure, just let the ideas flow and grow with your team.
CONTENT INSPO DOC
Does your team have a shared Drive? If not, get one! Create a safe space for your team to brain-dump all their creative inspo… trending sounds, Reel templates, special/ national days, witty and catchy copy – you name it, save it! And let the whole team enjoy.
A CHANGE OF SCENERY
Ever been at the salon or the gym and all of a sudden you have 20 post ideas? Inspiration always strikes at the most random times, so a change of scenery always helps. Step outside, take a walk, and creativity will come.
We know being in social media we have to be creative almost every hour of every day, but it’s good to know when your brain needs a break!
Happy content creation!
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