THE REVENUE POWER OF REGULAR EMAIL CAMPAIGNS

The Revenue Power of Regular Email Campaigns

Email marketing has long been one of the most reliable tools in a ecommerce brand’s digital strategy. Email marketing lands directly in the inbox of an audience that already knows and trusts your brand. But one of the biggest mistakes ecommerce businesses make? Inconsistent campaigns.

The Power of Consistency

Looking at year-on-year performance for a ecommerce brand we manage, the results speak for themselves:

• Year 1: 262,000+ emails sent → R321,853 in revenue
• Year 2: 121,000+ emails sent → R192,174 in revenue

By simply reducing the volume and consistency of email campaigns, revenue dropped by almost 40%. The change from frequent, full-database email campaigns to a more ad-hoc, niche-targeted approach had a clear impact: fewer emails = fewer sales.

Why? Because consistent email marketing keeps your brand top of mind. Even when customers aren’t ready to buy immediately, regular reminders, product spotlights, and promotions increase the likelihood they’ll choose your brand when they are.

Benefits of Consistent Email Marketing for Ecommerce

1. Stay Top of Mind: Frequent touchpoints ensure your brand is the first customers think of when they’re ready to purchase.
2. Drive Repeat Sales: Email campaigns are perfect for reminding existing customers to restock, try new products, or take advantage of promotions.
3. Promote Your Full Product Range: Regular campaigns allow you to showcase multiple products and increase cross-selling opportunities.
4. Data-Driven Revenue Growth: With proper tracking, it’s easy to see how email campaigns translate into actual sales.

Email marketing isn’t just about sending pretty newsletters, it’s a consistent revenue driver when executed with strategy and frequency. For ecommerce brands, the combination of regular email sends and targeted resends can significantly impact annual revenue.

If your current approach to email marketing is sporadic or only focused on niche segments, it might be time to rethink your strategy. Consistency pays, literally.