SOCIAL MEDIA BASICS
The workshop for people who are tired of winging it!
Monthly virtual workshops.
Only R950 per person. Join from anywhere.
Anyone can post on social media. That doesn’t make it social media marketing.
You know the feeling. You post something, wait, and nothing happens. No likes, no clicks, no new clients. Meanwhile your competitor’s Instagram looks like it was built by a full agency team.
Here’s the truth: it wasn’t luck. It was strategy. And it’s a lot more learnable than you think.
Introducing Social Media Basics, a monthly virtual workshop by Express Marketing, built for small business owners, students, and new freelancers who want to stop guessing and start posting with purpose.
No jargon. No fluff. Just the real, practical stuff we use with our own clients every day.
What you'll walk away knowing:
Social Media Strategy & Planning
Stop posting randomly. Learn how to build a full month of content in one sitting, balancing promotion, education, and brand personality so your page actually feels like a brand.
Writing Captions That Actually Get Read
Hooks, structure, calls to action, hashtags, the works. Turn “just another post” into one people stop scrolling for.
Creating Branded Graphics in Canva
Get comfortable with templates, brand colours, and fonts, and learn how to export properly so your posts look sharp on every platform.
Scheduling Like a Pro
Stop posting in a panic at 9pm. Learn to plan, schedule, preview, and edit content ahead of time across Facebook and Instagram.
Building the Right Audience
Understand how to create relevant, targeted audiences within your own ad account, so your content reaches people who actually care.
Boosting Posts Without Wasting Budget
Objectives, audience selection, budgets, and duration, demystified. Know exactly what you’re paying for and why.
Reviewing Performance (and Actually Using It)
Learn where to find your Insights, what reach and engagement actually mean, and how to use your own data to make your next post better than the last.
Ready to Post with Purpose?
Spots are limited to keep it personal. Save your seat and start building a social presence that actually works for your business.
Complete the Form to Book Your Spot.
You’ll receive an Email with payment details and everything you need before the session.
Got questions before you commit? Reach out, we’re happy to chat.