Express Marketing


Expert Advice, Influencer Marketing, Social Media


While Millennials and Gen Z often dominate discussions around social media, we can’t overlook the potential Gen X and Baby Boomers could have.

Let’s dive into the world of these two generations and explore what makes them tick on social media.

Generation X: The Social Media Pragmatists

Born between the early 1960s and late 1970s, Generation X straddles the analogue and digital eras. They are tech-savvy, but their relationship with technology is more purposeful. 

Here’s how they engage with social media:

Facebook for Nostalgia and Connection: Gen Xers were early adopters of Facebook, using it to reconnect with old friends and family. 

LinkedIn for Professional Networking: They leverage LinkedIn for career advancement, networking, and staying updated about industry trends. 

Visual Appeal on Instagram: While not as popular among Gen X as other platforms, Instagram still holds appeal. They love the visually engaging content, behind-the-scenes glimpses, and products featured in a relatable way.

Email Campaigns: While not a traditional social media platform, email campaigns with informative content can help engage this generation effectively.

Baby Boomers: The Social Explorers

Born between the mid-1940s and early 1960s, Baby Boomers might not be digital natives, but they have embraced technology with enthusiasm. 

Here’s how they navigate the world of social media:

Facebook for Family and Hobbies: Similar to Gen X, Baby Boomers appreciate Facebook for staying in touch with family and sharing hobbies and interests. 

YouTube for Learning: Many Baby Boomers turn to YouTube for tutorials, how-to guides, and informative videos. Video content that educates and entertains, catering to their desire for continuous learning.

Facebook Groups for Communities: They often find a sense of community in Facebook Groups centered around their interests. 

Pinterest for Inspiration: This generation loves using Pinterest for inspiration, whether for home improvement, travel, or event planning. 

Email Newsletters: Just like Gen X, Baby Boomers appreciate well-crafted email newsletters that provide valuable insights, promotions, and updates.

Gen X and Baby Boomers are not to be overlooked in the realm of social media marketing. Understanding their preferences, values, and platform choices can guide your strategies toward creating compelling, tailored campaigns that resonate with these generations.

Do you find this accurate for your generation and the way you personally consume digital media? We’d love to know! 



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