LEVERAGING E-COMMERCE FOR YOUR BUSINESS
December 12, 2022
E-Commerce, Expert Advice, Website Builds
It’s no secret that e-commerce is a booming, and ever-growing platform. Over the last 5 years, we have seen businesses of all sizes capitalising on the opportunities in this digital space, and we don’t see this changing anytime soon – only rising and evolving.
We work with and build e-commerce stores all the time, and we can see first-hand how very successful and open-ended these platforms can be for business growth. We’ve jotted down a few of the main wins for e-commerce, and why you should consider it for your business.
A Variety of Platforms & User Interface
As e-commerce has grown, so have your options for platform and user interface. If you’re comfortable with websites and have a good understanding of a website backend, your business would be in great hands with a WordPress and WooCommerce build. WordPress allows for endless custom opportunities and wont limit your website build in any way.
If you’re less tech-savvy but still want the customization and broad functionality of a full-service e-commerce platform, Shopify is your go-to. It’s a more pricey platform to operate on, but the dashboard features are so user-friendly and you can control most functions from your smartphone.
If you’re looking for a really simple solution without the bells and whistles, a trusted platform to consider is Ecwid. Your customization will be limited, but if you’re just looking to get your brand in the digital shopping market, this is a great choice too.
Want to take the leap and start this journey? Chat to us and we will recommend the perfect platform and strategy for your brand!
Keeping Overheads Low and Profit High
Don’t get us wrong – there will always be a place for brick and mortar stores, and there are some products and services that just need a tangible purchase experience. The benefit of e-commerce selling is that you can run your entire operation from home or a warehouse space, without the added expense and logistics of a store-front, staff, fixed operating hours and transport.
Collaborate and Create!
With an e-commerce platform in place, there are so many possibilities for collaboration with other creatives! Share the love (and the marketing costs) by offering to sell collaborative products on your store. It’s a win-win for all parties, giving those who don’t have an online portal access to digital sales, and offering you a greater variety of products for your customers with a passive profit margin.
Sell Anything… From Anywhere!
The best part of having an e-commerce platform is the fact that you can quite literally sell anything, from anywhere in the world. Your options and opportunities are endless, and at the end of the day, you own the platform and can grow it however you like.
Choose your Payment Solutions
With a variety of payment gateways to choose from, e-commerce shopping allows customers and businesses multiple payment solutions to best suit their preferences. As a business, you have the option of including multiple payment gateways, such as credit card facilities with PayFast and PayPal, QR code scanners like Zapper and SnapScan, EFT payments and even installment payment solutions like PayFlex. By making things easy and accessible for your customers, you’re guaranteed more repeat business from happy shoppers.
Make Money While You Sleep
We know that this sounds easier that it is, and we’re not saying that you can make bank without any hard slog, but the very reality of an e-commerce platform is that you can sell online while you sleep. An online shopping platform not only offers customers the freedom to shop at times that suit them (think after dinner once the kids are asleep, midnight snack and shopping sesh, early birds before work), but it also offers your business the flexibility to sell to anywhere in the world, at any time.
Once you’ve got your products and / or services set up on your store, and a solid logistics plan in place with couriers and delivery structure, you’re set for great things… and the world truly is your oyster.
Have we convinced you yet? Get in touch to get a free e-commerce quote from us.
What We Do
We’re here to provide cost-effective, results-driven digital marketing solutions.
We meet your business goals for where you’re at right now, and help you grow to where you want to be.
