Google Adwords is a search advertising strategy, designed to deliver instant results, based on a Google search query, in the form of a text, video or display advert. These are most commonly seen as the first three sponsored posts in a Google search browser. Recent stats indicate that 41% of users will click the link on the first three search results in Google, giving businesses a huge incentive to put their money behind this platform.
Google processes over 40 000 search queries every second, and owns more than 80% of all search engine market share.
Pay per click advertising is a long-term business marketing strategy, which requires monthly optimisation to target the best possible keywords and matches for your business.
Express Marketing offer Google account management, including adwords, remarketing and Google shopping in the form of monthly packages.